Storytelling in polysemic branding: using the perspective of the job applicant to fine-tune your branding

Storytelling in polysemic branding: using the perspective of the job applicant to fine-tune your branding

What can we learn from this short story about company branding and storytelling? Your story is not told just by your marketing team or PR agency. Your stakeholders also tell your story. Therefore, every company that is serious about growing its business must ensure the stakeholders’ stories are positive, reaching out to more customers, investors, potential employees, and other stakeholders all the time. The perspective of the customer turned job applicant is therefore an excellent lens to use as a tool to check that your business models are ethical and sustainable, and your brand remains positive and authentic.

TESTIMONIALS

"We worked with Ashtar Publi because we wanted to stand out from the norm in how we design our mini-campaigns and bring story-telling into the narrative. Zuzana was able to grasp the essence of what we were hoping to achieve quickly, and the turn-around time was impressive. Recommended!"

- Adam Miller, Consultant to TabSys - The leading performance assessment SaaS solution

 

"Zuzana from ASHTAR PUBLI has provided valuable advice on creating our INTELLECTUAL PROPERTY CONSULTANCY branding. She has reviewed our business plan and re-wrote it into an impressive narrative."

- Neringa Barmute, Intellectual Property Consultant

 

"We felt it was important to communicate the story of our origins and present our expanding portfolio of products and solutions in a way that was instantly comprehensible to our B2B client base. Ashtar Publi helped us distill a very complex history to clarity. Thanks Zuzana!"

- Daniel Sola, CEO Archangel Aerospace

 

"Ashtar Publi helped our start-up with defining our voice and articulating who we are and what we offer to our customers. Zuzana was very approachable, flexible and efficient throughout the entire journey and we highly recommend her services to anyone at the beginning of their new ventures."

- Zsuzsa A. Mayer, PhD, Chief Operations Officer, ECO-SYNC - Ecological heating solutions powered by artificial intelligence 

“Ashtar Publi opened up several foreign rights markets to us over the course of our work with them. Zuzana is adept at seeking out new opportunities and a great negotiator, and I valued the fact that she was always willing to discuss the progress of licensing deals and any new avenues she was exploring - giving us a very personalised service.”

- Alice Curry, PhD, Founder & Publisher, Lantana Publishing - Award-winning independent children’s publisher specialised in diversity and multiculturalism

“Zuzana from Ashtar Publi is a consummate professional. She is rigorous in her approach to all aspects of her business and she knows how to get the best results for her clients. I highly recommend her.”

- Tessa Strickland, Co-founder of Barefoot Books - Multi-award winning children’s publisher championing diversity, empathy, and sustainability